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Open houses are not necessarily designed to sell the home being shown;
the primary goal is to generate more business by making contact with
people who may be interested in buying a home, but haven’t gone so far
as to hire a realtor to work for them yet. Visitors to an open house
are asked to put their names and contact numbers on a “guest list”,
this list can sometimes provide some promising leads for a realtor in
the future. That is why open houses are popular with new realtors or
realtors that are in desperate need of drumming up some business.
Unfortunately, a majority of the turnout to open houses are casual
lookers, nosy neighbours or other homeowners checking out their
competition in selling their own homes. Some people even make a hobby
of taking weekend drives to visit open houses for decorating ideas.
And of course the security issues; if you get a lot of people through
(which is the goal), you need to worry about your electronics,
jewellery, prescription drugs, and any personal information being
accessible to complete strangers.
For an open house to be successful, for you the seller, this is what
has to happen. Someone has to happen to drive by (Buyer), happen to be
able to buy (Qualified), happen to like your home, and happen to want
your home (Serious) We all know the only buyer that counts is a
“Serious Qualified Buyer”. Do you realize how infinitesimally small
the odds are for this to occur? Successful business people do not sit
back and wait for business to come to them; they search it out by
using the most effective means.
The Internet is now a powerful tool for the Buyer. No longer do buyers
have to drive around aimlessly touring homes that don’t suit their
needs and wants. Online house hunting is changing real estate. With a
click of a button the consumer can have access to thousands of
listings with interior photos at their convenience without even
leaving their homes.
I don’t favour open houses and I don’t believe in waiting for business
to come to me. I actively and honestly pursue new buyers and sellers
to the benefit of my clients. What kind of realtor do you want working
for you?
If I can be of any help to you, your friends, relatives
or associates, please do not hesitate to
contact me. Your referrals are greatly appreciated. |
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